Animals Australia are my heros!
The creative team who gave this little pig wings and voices to the millions of animals suffering in Australian factory farms has been recognised internationally with a Mobius Award — the Oscars of the advertising world.
The coveted award, judged by a panel of international experts, recognised the outstanding visual effects that brought to life the little winged pig in Animals Australia’s Make it Possible TV ads and videos.
The concept was developed by Animals Australia and our pro bono advertising agency LOUD, with post-production specialists FSM animating our hero pig so she could plead her own case for a kinder world, then sprout wings and fly to freedom. Her backdrop was footage of animals from real factory farms throughout Australia.
With the TV ad already reaching 3 million people across the country and the campaign videos viewed over 320,000 times online, Make it Possible is having a HUGE IMPACT and inspiring positive change for the millions of animals suffering in factory farms around the world. Nearly 100,000 caring Australians have already pledged to help create a world without factory farming.
Experience the powerful and poignant video for yourself and take the pledge below:
Please take the PLEDGE to make it possible to live in a world withour factory farming – a win all round!
Thank You Rumpy, Dee Dee & June Buggy for giving me this challenge!